. If you absolutely MUST use Java script drop down menus, image maps or image
links, be sure to put text links somewhere on the page for the spiders to
follow.
2. Content is king, so be sure to have good, well-written and
unique content that will focus on your primary keyword or keyword
phrase.
3. If content is king, then links are queen. Build a network of
quality backlinks using your keyword phrase as the link. Remember, if there is
no good, logical reason for that site to link to you, you don’t want the
link.
4. Don’t be obsessed with Pagerank. It is just one isty bitsy part
of the ranking algorithm. A site with lower PR can actually outrank one with a
higher PR.
