Before doing anything, you need to identify the reason for your website's ranking and visitors drop. The easiest way to discover if your positions dropped because of Search engines Penguin is to evaluate your site's visitors details. If your positions (and traffic) took a noticeable dive on or around Apr 24, 2012, there happens to be good possibility it’s got something to do with Search engines Penguin. To get started, be sure to separate your visitors details completely for Search engines search visitors, since this is the visitors source that Penguin would have affected.
While visitors and positions details provide powerful evidence for a Search engines Penguin charge, you can confirm the outcomes by performing an research of your incoming weblink details. Penguin works, in part, by assessing the incoming weblink information of every web page. Penguin looks for hyperlinks that appear to be tricky and artificial. The main signal for an artificial weblink appears to be the anchor-text of that weblink. If a higher rate of your incoming weblink details includes non-branded identical anchor-text, Penguin is likely to banner each of the hyperlinks containing that anchor-text as being artificial. This outcomes in a complete decline of all the hyperlinks made up of that anchor-text in your incoming weblink details. The decline usually outcomes in a precipitous slide in positions for each keyword and key phrase with a higher exact-match anchor-text rate.
So, what exactly is the limit for a higher exact-match anchor-text ratio? There is no one-size-fits-all answer, because Google’s criteria adjusts from market to market. However, because of some testing and a multitude of incoming weblink details audits, we recommend no more than 2% of your total back hyperlinks should contain the anchor-text for any one of your main keywords, and no more than 20% of your incoming weblink details should involve exact-match keyword and key phrase anchor bolts.
This is a far cry from pre-Penguin best methods, when a 40% to 50% exact-match anchor-text rate was regarded to be best practice. Websites that still contain this rate, or higher, are regarded “over-optimized,” which is why Penguin is also known as the long-awaited “over-optimization charge.”
Now that you have identified as many bad hyperlinks as you can, it’s a chance to arrive at out to website owners and ask them to eliminate your weblink. To learn more for a website owner, begin by visiting the web page and looking for a “contact us” page. If one doesn’t exist, you can try finding their details via WhoIs lookup. If you still can’t get their details, remember in your worksheet that you were unable to learn more for the web page and move on to the next one.
When sending e-mails to website owners, keep in mind that they have nothing to gain by submission with your ask for to eliminate your weblink. As such, be respectful and careful with your ask for, and show your appreciation if they assist.
After you have completed your weblink removal needs, it’s a chance to begin a new link-building technique, with the goal of “diluting” your incoming weblink details so it falls within the world of “natural” that Penguin is designed to look for. So, what are the elements of a powerful, organic incoming weblink profile?
High domain diversity
High weblink type variety (ie, web 2.0 sites, media announcements, magazine material, weblog feedback, boards, etc.)
High anchor-text diversity
Lots of public alerts (ie, Twitter twitter posts, Facebook likes, public bookmarks, G+1’s, Diggs, Stumbles, etc.)
Are you starting to see a pattern? The key to looking organic is simple: Broaden your techniques. Special consideration should be given to the anchor-text that you use for your hyperlinks. Safe and effective post-Penguin link-building core types include the following:
- Branded anchors
- Naked URLs
- Universal anchors
- Hybrid-branded anchors
After you have some excellent on location material, engage in an off-site link-building technique. Here are some ideas for off-site weblink building:
Produce excellent material and spread it on niche-related blogs, web 2.0 sites, and high-quality article directories
Write media announcements to declare improvements with your company and spread them via PR submission services such as PRWeb
Reach out to powerful weblog writers in your business's market and offer to create visitor posts
Leave informative feedback on relevant weblog posts
Participate in industry-related forums
Syndicate your blog’s RSS feed to RSS aggregators
Create and publish pictures to Pinterest
Publish videos to YouTube
There are many techniques for getting new back hyperlinks, but the reality is that they all take lots of your energy and energy. In the present competitive internet marketing landscape this effort is simply necessary.
